Three Brothers, Reyad (15) ; Junayd (14) & Yusef (13), born and raised in Sydney Australia, a Lebanese Heritage/background. Raised on Acreage and had a Love for all things in nature and Horses.
In 2018, the entire family moved to Dubai. This Trio have passion for collecting sneakers and streetwear. The Boy’s are comes from a Business Oriented Families Background.
From a Hobby of Collecting Collectible, unique and limited Sneakers , their passion turns into Business Platform.
Reyad the eldest one of the 3 brothers stated, apart from having business oriented like minded family background in the young age, he actually started through Reese’s Puffs cereal. “I used to buy them from specific places and take them to school sell them to my friends sell them online and then I ended up growing I started getting and meeting new people getting introduced to new people and started gaining some connections here and there some other countries all over the world”, he said in the interview.
Among the 3 brothers, Reyad, was the first in the family who were into sneakers, he bought his first sneaker even with hesitation on buying it but still, he follow his passion to have one at first , it was the limited edition collection “Court Purple Jordan 1”. From that then on he grown to love to collect different collectibles items of sneakers together with his 2 younger brother this time.
Along the journey , the three brothers decided to make it a profitable passion, with a fear that might their parents won’t agree on it. But because of their strong will they started selling online and the outcome is such a huge success.
When asked about what is the biggest lesson they had learnt in their journey so far?
Support from family and friends help you to a certain extent, but the most is how you put effort, discipline and focus on what you are doing. Yes, you know you have a lot of competition everywhere especially now you can’t expect to jump into a massive industry and start a business that you’re not that popular yet and expect to make money straight away you have to go through losses right so —-
THE JOURNEY